Incredible. The first two teasers of this Scientology-based film from P.T. Anderson have piqued my interest, but now I’m fully invested. Thank god I live in NY as I imagine this will be getting a limited release. I can almost assure you that either Philip Seymour Hoffman or Joaquin Phoenix will be walking away with an Academy Award.
He did it again. Paul Thomas Anderson’s newest teaser for his new film The Master, has me effectively captivated. The score as well with it’s repetitive beats gets me further engrossed in the world. The teaser is 1:31 long, but has me more into it’s world than whole films.
So many marketing companies, distributors, or directors themselves have no idea how to put an effective teaser together. A teaser that is inherently a short trailer, is not a teaser. A teaser with footage and/or dialogue from a previous film is NOT a teaser. A teaser with dialogue from the film, but no footage whatsoever and instead a stupid revealing of the logo for the movie or something like that is NOT a teaser. A well crafted teaser in my opinion offers you some dialogue and some footage from the film, but not necessarily of any correlation. An effective teaser should make you want to learn as much about that film as possible, but not give you anything concrete.
An effective trailer in my opinion is for Paul Thomas Anderson’s latest film, The Master. All I know is the movie has Philip Seymour Hoffman in it and Joaquin Phoenix, and has something to do with religion. This trailer doesn’t give anything major away, but between the music and dialogue, I am very pumped for this film.